Oem branding4/5/2024 ![]() As people choose to upgrade their PCs with new parts, they often wish to do so by purchasing replacement parts that have been produced by the same manufacturer that made the originally installed item. ![]() Developments within the computer industry have played a role in this expansion. Although this is still the norm, OEMs have begun in recent years to sell their products more widely and in some cases, directly to the public. Originally OEM was an adjective only used to describe a company that produced items, usually hardware or component parts, to be marketed under another company's brand. An example of this relationship would be a large automobile manufacturer that uses an OEM's components in the production of the cars it makes and sells. An OEM may make complete devices or just certain components, either of which can then be configured by the reseller. An original equipment manufacturer (OEM) makes equipment or components that are then marketed by its client, another manufacturer or a reseller, usually under that reseller's own name.
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